★CI Corporate vision：




The corporate logo of Better Electronics Technology Co., ltd is made up of letters and pictures, which features times sign and industry characteristics. The logo is based on Betterfuse’s corporate belief, corporate positioning and corporate culture, symbol, standard letter, standard color and assisted pictures are basic factors, designed by standardization, systematization and unionization, to create corporate image of Betterfuse.

The logo is corporate classic logo, made up of three parts. There are three colors for this logo. Blue means wide ocean and comprehensive mind, it also means corporate great goal is blended in blue ocean culture; black means stable and solemn, means robust organization and development strategy; white means pure, also means our products are safe and environment-friendly.


The first part of logo：
Blue and white circle is the symbol of corporate product cartridge fuse profile, the symbol in the middle is for lightning arc, similar with letter “b”, and has the same pronunciation as betterfuse’s main syllable, which also means Betterfuse is specializing in electronics and circuit industry. The blue and white circle means Betterfuse’s global vision and international mind.


The second part of logo：
is made up of B, E, TT, E, L, which is from the first letter of five words separately.

B -- Brand，Our integrity is vital for our business. We are dedicated and loyal to our brand, its core values and global recognition. This brand consciousness is a thread that holds our organization together.


E -- Energy，We are driven by the constant search for knowledge, innovation, high performance and desire to surpass our customers’ expectations. This energy is the lifeblood of our company.

TT -- Teamwork + Team Spirit，We believe that a successful company can only be built around a functional and healthy team that collectively believes in what it is doing. We are proud that we have built such a team, it is the muscles and power source of our company.

E -- Efficiency，Our relentless focus on increased efficiency and time management is our key to customer loyalty. They are the building blocks that define a company’s success, its credibility, growth and future.

R -- Resources，We are ready to adept, invent and deal with new situations and difficulties to reach our goals. We are strongly committed to our people and maintain a work environment where living, working, personal fulfillment and recreation are well balanced.



 

The third part, it is made up of six hexagon from honeycomb, and decorated with corporate core belief: brand, emprise, team work, efficiency and livingness, every belief is associated with each other, every factor is necessary, means our core beliefs associated tightly and complement each other.